BC Dairies
With the rise of plant-based milk beverages BC Dairies wanted to remind people that milk is not only a healthy choice, it can reconnect us with the things we enjoyed as kids. These examples represent different campaigns, with different strategies, but they all had one common goal – increase milk sales.
Milk Experiential Marketing
We took milk to the streets through experiential activations. We created a Weak Shop pop-up store filled with prototypes built by an industrial designer, a milk-themed escape room (which sold out almost immediately) and an online music generator so budding musicians could write songs for cows.
